Ibps so marketing 2018 questions asked in mains

1.Stp Positioning

2. Marketing myopia

3. Internal co. structure

4. Penetration pricing strategy

5. Aida attention

6. Latent demand

7. Brand loyalty

8. Brand equity

9. USP

10. Psychographic seg

11. Loss leader pricing

12. Market development

13. Services are intangible

14. Star sports niche market

15. Pestel P

16. Mass opp niche marketing

17. Switchers

18. Marketing management

19. Marketing strategy

20. Cartel

21. Family branding

22. Event marketing

23. Product design

24. Customer retention

25. Market space

26. Brand valuation

27. Synchro demand seasonal

28. Brand extension

29. Market seg current demand

30. Sales promotion media and non media

31. Customer value model

32. Meta market

33. Referral marketing

34. Form competition

35. Market orientation

36. Contingent pricing

37. Captive pricing

38. Introduction stage sales not high

39. Parity pricing

40. Direct reaponse marketing

41. Adam Smith

42. Customer satisfaction

43. Resellers

44. Funtional discount trade discount

45. Market potential

46. Post purchase behavior

47. Cloud marketing

48. Swot internal factors

49. Skimming high prices

50. Target market

51. Social marketing

52. Distribution

53. Online marketing

54. Wholesalers

55. Maturity sales peak