ibps so previous papers

hi friends,
    i'm sharing all previous papers at a single place for final preparation


2018 so questions

2017 so questions

2016 so questions

2015 so questions

2014 so questions

2013 so questions

2012 so questions

MOCK TEST INFO

HI DEAR FRIENDS,
I WOULD LIKE TO CONGRATULATE TO ALL AND PROVIDE SOME USEFUL LINKS TO ATTEMPT FREE MOCK TESTS.

PRACTICE MOCK

OLIVE BOARD

TESTBOOK

KIRAN PUBLICATIONS

WITH MY PERSONAL INTEREST I AM PROVIDING THE ABOVE LINKS TO ATTEMPT FREE MOCK TESTS REST IS YOUR CHOICE TO UTILIZE

ALL THE BEST GUYS

MARKETING GLOSSARY

Dear friends,
  today i want to share marketing glossary



                                                         
                                                                  
                                           


                                        Marketing Glossary Download

MARKETING ABBREVIATIONS

IN TODAY'S POST WE WILL LEARN MARKETING ABBREVIATIONS

DOWNLOAD FROM HERE 

                                     MARKETING ABBREVIATIONS

BASIC MARKETING TERMS

Dear friends, 
  For today i am updating basic marketing terminology

          basic marketing terms download

What is Marketing?
The process of planning and executing the concepts, pricing, promotion and distribution of ideas/goods/services to satisfy individual’s/organizational goals is called marketing.

What is Direct Marketing?
Direct Marketing is a form of advertising that directly reaches to the customers on a personal basis (like phone calls, private mailings, etc) rather than traditional channel of advertising
(like TV, Newspapers, etc)
.What is Marketing?
The process of planning and executing the concepts, pricing, promotion and distribution of ideas/goods/services to satisfy individual’s/organizational goals is called marketing.

What is Direct Marketing?
Direct Marketing is a form of advertising that directly reaches to the customers on a personal basis (like phone calls, private mailings, etc) rather than traditional channel of advertising
(like TV, Newspapers, etc).

Types of Direct marketing:
There are many types of direct marketing, only some important types are listed below and these are the most form of direct marketing.

i)Direct Mail Marketing: Advertising material sent directly to home and business addresses. This is the most common form of direct marketing.

ii)Telemarketing: It is the second most common form of direct marketing, in which marketers contact consumers by phone.

iii)Email Marketing: This type of marketing targets customers through their email accounts.

What is Indirect Marketing?
Indirect Marketing is the distribution of a particular product through a channel that includes one or more resellers.

Difference b/w Direct and Indirect Marketing:
Direct marketing is basically advertising your own products or services.
In the same way you might advertise for someone else is called Indirect marketing, is an increasingly popular way of doing business.

What is Drip Marketing?
Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used.

What is Bench Marketing?
A comparison of the business processes with competitors and improving prevailing ones is called bench marketing.

What is Viral Marketing?
Marketing by the word of the mouth, having a high pass-rate from person to person is called Viral marketing. Creating a ‘buzz’ in the industry is an example of viral marketing.

What Is Guerrilla Marketing?
Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.
The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla
Advertising’. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.

What Is Social Media Marketing?
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

What is Market Segmentation?
The division of a market into different homogeneous groups of consumers is known as market segmentation. The purpose for segmenting a market is to allow your marketing program to focus on the subset of prospects that are “most likely” to purchase your offering. If done properly this will help to insure the highest return for your marketing expenditures.

What is Internet Marketing?
Internet marketing is the marketing of products or services over the Internet.
Internet Marketing is also known as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing.

What is Digital Marketing?
Digital Marketing is the practice of promoting products and services using all forms of digital advertising. It includes Television, Radio, Internet, mobile and any other form of digital media.

Marketing Mix:
The Marketing Mix model (also known as the 4 P’s) can be used by marketers as a tool to assist in defining the marketing strategy. The idea was that if you could identify the right combination of these elements, your marketing would succeed. E. Jerome McCarthy introduced the 4 P’s of Marketing as a way to describe the mix of factors required to successfully market a product.

The 4 P’s are:
· Product
· Price
· Promotion
· Place (distribution)
The 5 P’s of marketing is 4 P’s + People/Packaging/Process/etc.

The 7 P’s of marketing consists of:
· Product
· Price
· Place
· Promotion
· People
· Process
· Physical evidence.

The first 4 P’s are considered the basis of any marketing process. The last 3 P’s are a recent addition to the entire marketing process.

What is SWOT Analysis?
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

What is Customer Relationship Management (CRM)?
Customer Relationship Management concerns the relationship between the organization and its customers. It is a process or methodology used to learn more about customers’ needs
and behaviors in order to develop stronger relationships with them.

What are the Three Levels of a Product?
· Core Product
· Actual Product
· Augmented Product

What is Market Research?
Market research is any organized effort to gather information about markets or customers. Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product.