IBPS Marketing Officer Questions (Based on my Memory) -
1) Advantage of any company-Core Competency
2) ATM comes under- Place Mix
3) Good consumer service comes under- Service Marketing
4) Radio Advertisement- Mass Reach
5) Which is not under 4 C- Creativity
6) Expansion of product awareness under- Introduction stage
7) performance exceeds expectations -Augmented product 
8)Age ,Religion,Ethnicity,geography comes under- Culture/Subculture
9) Liquor and Cigarette -Sarrogate Advertisement
10) Any slogan or phrase is- tagline
11) Newsletter ,Catalog comes under - promotion
12) B2B is _______ B2C in market share -
13) USP - unique selling proposition
14) PLC stage - sustain nahi hoga
15) SWOT -Strength, weakness, opportunity,threat
16) Lead generation- creating initiation of customer interest
17) Trade promotion ,Retail support comes under -push strategy
18) All product are heterogeneous -is a segmentation theory
19) Market space
20) Low cost marketing yield max result - Guerrilla marketing
21) Untapped segment of specialty - Niche
22) Market orientation firms- focuses on customers
23) TQM- Total quality management
24) Buzz marketing - Viral marketing
25) Acid test- Brand loyalty
26) Brand Extension - using Previous brand name in new product
27) Visiting Bank in Dubai is not a product -
28) Package is identification through which brand can be identified
29) India ka buying behavior - Bargain
30) MOS= Margin of safety - is the difference between the intrinsic value of a stock and its market price
31) Industrial product is differentiated- on the basis of its use
32) Customization- action of modifying something to suit a particular individual
33) For safety/protection of a brand -Trademark is used(Comes under intellectual property)
34) Banks comes under _micro environment Explain=3 environment Macro, micro, Internal , Macro- PESTEL Micro- Supplier,Customer, market intermediates, Financers(Banks),Public
35) The quality of being able to be reached- Accessibility
36) Win Win Marketing
37) Gender comes under- Demographic environment
38) Personality Advertisement - a kind of associative group
39) Barter is an Exchange (without money)
40) Which one is marketing channel - Retail outlet
41) for exchange 2 people for market 3 people
42) Idea screening is a stage of screening of idea
43) Credit card - Target group -Individual with taxable income
44) Marketing =long term selling =short term
45) Purpose of segmentation -identify the difference of behavior
46) Service durable nahi perishable hoti hai
47) Commoditization - Goods are treated as a comodity on price
48) supply> Demand =buyers market
49) Displaying important information- Labelling
50) MRTP =Monopolistic and restrictive trade practice
