Tuesday 27 November 2018
Thursday 22 November 2018
Tuesday 20 November 2018
BASIC MARKETING TERMS
Dear friends,
For today i am updating basic marketing terminology
basic marketing terms download
What is Marketing?
The process of planning and executing the concepts, pricing, promotion and distribution of ideas/goods/services to satisfy individual’s/organizational goals is called marketing.
What is Direct Marketing?
Direct Marketing is a form of advertising that directly reaches to the customers on a personal basis (like phone calls, private mailings, etc) rather than traditional channel of advertising
(like TV, Newspapers, etc)
.What is Marketing?
The process of planning and executing the concepts, pricing, promotion and distribution of ideas/goods/services to satisfy individual’s/organizational goals is called marketing.
What is Direct Marketing?
Direct Marketing is a form of advertising that directly reaches to the customers on a personal basis (like phone calls, private mailings, etc) rather than traditional channel of advertising
(like TV, Newspapers, etc).
Types of Direct marketing:
There are many types of direct marketing, only some important types are listed below and these are the most form of direct marketing.
i)Direct Mail Marketing: Advertising material sent directly to home and business addresses. This is the most common form of direct marketing.
ii)Telemarketing: It is the second most common form of direct marketing, in which marketers contact consumers by phone.
iii)Email Marketing: This type of marketing targets customers through their email accounts.
What is Indirect Marketing?
Indirect Marketing is the distribution of a particular product through a channel that includes one or more resellers.
Difference b/w Direct and Indirect Marketing:
Direct marketing is basically advertising your own products or services.
In the same way you might advertise for someone else is called Indirect marketing, is an increasingly popular way of doing business.
What is Drip Marketing?
Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used.
What is Bench Marketing?
A comparison of the business processes with competitors and improving prevailing ones is called bench marketing.
What is Viral Marketing?
Marketing by the word of the mouth, having a high pass-rate from person to person is called Viral marketing. Creating a ‘buzz’ in the industry is an example of viral marketing.
What Is Guerrilla Marketing?
Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.
The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla
Advertising’. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.
What Is Social Media Marketing?
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
What is Market Segmentation?
The division of a market into different homogeneous groups of consumers is known as market segmentation. The purpose for segmenting a market is to allow your marketing program to focus on the subset of prospects that are “most likely” to purchase your offering. If done properly this will help to insure the highest return for your marketing expenditures.
What is Internet Marketing?
Internet marketing is the marketing of products or services over the Internet.
Internet Marketing is also known as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing.
What is Digital Marketing?
Digital Marketing is the practice of promoting products and services using all forms of digital advertising. It includes Television, Radio, Internet, mobile and any other form of digital media.
Marketing Mix:
The Marketing Mix model (also known as the 4 P’s) can be used by marketers as a tool to assist in defining the marketing strategy. The idea was that if you could identify the right combination of these elements, your marketing would succeed. E. Jerome McCarthy introduced the 4 P’s of Marketing as a way to describe the mix of factors required to successfully market a product.
The 4 P’s are:
· Product
· Price
· Promotion
· Place (distribution)
The 5 P’s of marketing is 4 P’s + People/Packaging/Process/etc.
The 7 P’s of marketing consists of:
· Product
· Price
· Place
· Promotion
· People
· Process
· Physical evidence.
The first 4 P’s are considered the basis of any marketing process. The last 3 P’s are a recent addition to the entire marketing process.
What is SWOT Analysis?
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.
What is Customer Relationship Management (CRM)?
Customer Relationship Management concerns the relationship between the organization and its customers. It is a process or methodology used to learn more about customers’ needs
and behaviors in order to develop stronger relationships with them.
What are the Three Levels of a Product?
· Core Product
· Actual Product
· Augmented Product
What is Market Research?
Market research is any organized effort to gather information about markets or customers. Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product.
For today i am updating basic marketing terminology
basic marketing terms download
What is Marketing?
The process of planning and executing the concepts, pricing, promotion and distribution of ideas/goods/services to satisfy individual’s/organizational goals is called marketing.
What is Direct Marketing?
Direct Marketing is a form of advertising that directly reaches to the customers on a personal basis (like phone calls, private mailings, etc) rather than traditional channel of advertising
(like TV, Newspapers, etc)
.What is Marketing?
The process of planning and executing the concepts, pricing, promotion and distribution of ideas/goods/services to satisfy individual’s/organizational goals is called marketing.
What is Direct Marketing?
Direct Marketing is a form of advertising that directly reaches to the customers on a personal basis (like phone calls, private mailings, etc) rather than traditional channel of advertising
(like TV, Newspapers, etc).
Types of Direct marketing:
There are many types of direct marketing, only some important types are listed below and these are the most form of direct marketing.
i)Direct Mail Marketing: Advertising material sent directly to home and business addresses. This is the most common form of direct marketing.
ii)Telemarketing: It is the second most common form of direct marketing, in which marketers contact consumers by phone.
iii)Email Marketing: This type of marketing targets customers through their email accounts.
What is Indirect Marketing?
Indirect Marketing is the distribution of a particular product through a channel that includes one or more resellers.
Difference b/w Direct and Indirect Marketing:
Direct marketing is basically advertising your own products or services.
In the same way you might advertise for someone else is called Indirect marketing, is an increasingly popular way of doing business.
What is Drip Marketing?
Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used.
What is Bench Marketing?
A comparison of the business processes with competitors and improving prevailing ones is called bench marketing.
What is Viral Marketing?
Marketing by the word of the mouth, having a high pass-rate from person to person is called Viral marketing. Creating a ‘buzz’ in the industry is an example of viral marketing.
What Is Guerrilla Marketing?
Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.
The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla
Advertising’. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.
What Is Social Media Marketing?
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
What is Market Segmentation?
The division of a market into different homogeneous groups of consumers is known as market segmentation. The purpose for segmenting a market is to allow your marketing program to focus on the subset of prospects that are “most likely” to purchase your offering. If done properly this will help to insure the highest return for your marketing expenditures.
What is Internet Marketing?
Internet marketing is the marketing of products or services over the Internet.
Internet Marketing is also known as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing.
What is Digital Marketing?
Digital Marketing is the practice of promoting products and services using all forms of digital advertising. It includes Television, Radio, Internet, mobile and any other form of digital media.
Marketing Mix:
The Marketing Mix model (also known as the 4 P’s) can be used by marketers as a tool to assist in defining the marketing strategy. The idea was that if you could identify the right combination of these elements, your marketing would succeed. E. Jerome McCarthy introduced the 4 P’s of Marketing as a way to describe the mix of factors required to successfully market a product.
The 4 P’s are:
· Product
· Price
· Promotion
· Place (distribution)
The 5 P’s of marketing is 4 P’s + People/Packaging/Process/etc.
The 7 P’s of marketing consists of:
· Product
· Price
· Place
· Promotion
· People
· Process
· Physical evidence.
The first 4 P’s are considered the basis of any marketing process. The last 3 P’s are a recent addition to the entire marketing process.
What is SWOT Analysis?
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.
What is Customer Relationship Management (CRM)?
Customer Relationship Management concerns the relationship between the organization and its customers. It is a process or methodology used to learn more about customers’ needs
and behaviors in order to develop stronger relationships with them.
What are the Three Levels of a Product?
· Core Product
· Actual Product
· Augmented Product
What is Market Research?
Market research is any organized effort to gather information about markets or customers. Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product.
Monday 19 November 2018
Marketing SO Syllabus
hi friends,
MARKETING MANAGEMENT
Introduction to marketing; concepts, marketing environment; segmentation, targeting &
positioning, marketing mix (4Ps, 7Ps, etc.), Marketing Research, PLC, New product
development process, pricing, pricing methods, promotion basics, promotion methods &
strategies, Demand forecasting.
PRODUCT MANAGEMENT
Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG matrix,
and its applications, Product planning, new product development process, Innovation and
Creativity, product testing, product placement & commercialization.
SALES
Personal Selling, selling processes, types of the sales organization, Sales forecasting, sales
strategies, sales force incentive plans, sales promotion, and its objectives, sales monitoring,
sales reporting, motivating the sales force, Advertising, PR.
RETAIL MARKETING
Retail marketing and retail management, strategic retail marketing, retail marketing mix,
CRM and retail marketing, CBB & retail marketing , Retail location, retail store operations,
retail organizations & structure, SCM , Retail pricing and promotional pricing, retail branding
strategies, store & non-store brands, merchandising and warehousing, global retailing,
modern trade and new trends in retailing.
SERVICES MARKETING
Services, nature, service product & pricing, service positioning, CRM and services, CBB and
services marketing, promoting & services , MIS, service processes, service distribution,
employees (people) and services marketing, Customer relationship management (CRM),
internet marketing, Social Media Optimisation (SMO), Social Media Marketing (SMM) and
Search Engine Optimization (SEO).
BRAND MANAGEMENT
Introduction to brands and brand management, brand research and brand equity, branding
for different product categories, branding & differentiation, brand image, brand element and
brand association, Brand equity measurement, competitive analysis, brand positioning,
brand hierarchies, CBBE (Customer-based brand equity), Branding & IMC, branding and
marketing mix, branding and product mix, brand attributes, branding and
segmentation,brand strategies, brand image and awareness, brand equity systems, brand
value, brand extensions.
CONSUMER BUYING BEHAVIOUR & INTEGRATED MARKETING COMMUNICATIONS
consumer personality & brand personality, buying influences, buying process, factors
influencing buying decisions, models of buying behavior, post-purchase behavior. Marketing
research, methods, data collection techniques, sources of secondary data for marketing
decisions, IMC definition, elements, IMC and brand communication process, role of
advertising in branding process BTL, OOH, etc., promotions in IMC – consumer, trade sales,
co-branding, in-branding, etc., packaging and labeling in IMC, PR.Consumer Protection in
India: List of Consumer Rights.Consumer Protection Act,1986.
ADVANCED MARKETING TECHNIQUES
Global marketing, Strategic Marketing Process, value chain, value creation. Nature & scope
of rural markets, marketing to cooperatives, channels of distribution in rural India.Inbound
marketing, reverse marketing, up-selling, down-selling and cross-selling techniques, CSR.
first of all we need to clear with syllabus for the exam.i hope the following syllabus covers the maximum topics for our exam.plz feel free to give ur valuable suggestions and inputs to go forward, comment ur feedback on this post.
I WISH U GOOD LUCK AND KICK START UR PREPARATION
MARKETING MANAGEMENT
Introduction to marketing; concepts, marketing environment; segmentation, targeting &
positioning, marketing mix (4Ps, 7Ps, etc.), Marketing Research, PLC, New product
development process, pricing, pricing methods, promotion basics, promotion methods &
strategies, Demand forecasting.
PRODUCT MANAGEMENT
Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG matrix,
and its applications, Product planning, new product development process, Innovation and
Creativity, product testing, product placement & commercialization.
SALES
Personal Selling, selling processes, types of the sales organization, Sales forecasting, sales
strategies, sales force incentive plans, sales promotion, and its objectives, sales monitoring,
sales reporting, motivating the sales force, Advertising, PR.
RETAIL MARKETING
Retail marketing and retail management, strategic retail marketing, retail marketing mix,
CRM and retail marketing, CBB & retail marketing , Retail location, retail store operations,
retail organizations & structure, SCM , Retail pricing and promotional pricing, retail branding
strategies, store & non-store brands, merchandising and warehousing, global retailing,
modern trade and new trends in retailing.
SERVICES MARKETING
Services, nature, service product & pricing, service positioning, CRM and services, CBB and
services marketing, promoting & services , MIS, service processes, service distribution,
employees (people) and services marketing, Customer relationship management (CRM),
internet marketing, Social Media Optimisation (SMO), Social Media Marketing (SMM) and
Search Engine Optimization (SEO).
BRAND MANAGEMENT
Introduction to brands and brand management, brand research and brand equity, branding
for different product categories, branding & differentiation, brand image, brand element and
brand association, Brand equity measurement, competitive analysis, brand positioning,
brand hierarchies, CBBE (Customer-based brand equity), Branding & IMC, branding and
marketing mix, branding and product mix, brand attributes, branding and
segmentation,brand strategies, brand image and awareness, brand equity systems, brand
value, brand extensions.
CONSUMER BUYING BEHAVIOUR & INTEGRATED MARKETING COMMUNICATIONS
consumer personality & brand personality, buying influences, buying process, factors
influencing buying decisions, models of buying behavior, post-purchase behavior. Marketing
research, methods, data collection techniques, sources of secondary data for marketing
decisions, IMC definition, elements, IMC and brand communication process, role of
advertising in branding process BTL, OOH, etc., promotions in IMC – consumer, trade sales,
co-branding, in-branding, etc., packaging and labeling in IMC, PR.Consumer Protection in
India: List of Consumer Rights.Consumer Protection Act,1986.
ADVANCED MARKETING TECHNIQUES
Global marketing, Strategic Marketing Process, value chain, value creation. Nature & scope
of rural markets, marketing to cooperatives, channels of distribution in rural India.Inbound
marketing, reverse marketing, up-selling, down-selling and cross-selling techniques, CSR.
Sunday 18 November 2018
2017 so memory based questions
IBPS Marketing Officer Questions (Based on my Memory) -
1) Advantage of any company-Core Competency
2) ATM comes under- Place Mix
3) Good consumer service comes under- Service Marketing
4) Radio Advertisement- Mass Reach
5) Which is not under 4 C- Creativity
6) Expansion of product awareness under- Introduction stage
7) performance exceeds expectations -Augmented product 
8)Age ,Religion,Ethnicity,geography comes under- Culture/Subculture
9) Liquor and Cigarette -Sarrogate Advertisement
10) Any slogan or phrase is- tagline
11) Newsletter ,Catalog comes under - promotion
12) B2B is _______ B2C in market share -
13) USP - unique selling proposition
14) PLC stage - sustain nahi hoga
15) SWOT -Strength, weakness, opportunity,threat
16) Lead generation- creating initiation of customer interest
17) Trade promotion ,Retail support comes under -push strategy
18) All product are heterogeneous -is a segmentation theory
19) Market space
20) Low cost marketing yield max result - Guerrilla marketing
21) Untapped segment of specialty - Niche
22) Market orientation firms- focuses on customers
23) TQM- Total quality management
24) Buzz marketing - Viral marketing
25) Acid test- Brand loyalty
26) Brand Extension - using Previous brand name in new product
27) Visiting Bank in Dubai is not a product -
28) Package is identification through which brand can be identified
29) India ka buying behavior - Bargain
30) MOS= Margin of safety - is the difference between the intrinsic value of a stock and its market price
31) Industrial product is differentiated- on the basis of its use
32) Customization- action of modifying something to suit a particular individual
33) For safety/protection of a brand -Trademark is used(Comes under intellectual property)
34) Banks comes under _micro environment Explain=3 environment Macro, micro, Internal , Macro- PESTEL Micro- Supplier,Customer, market intermediates, Financers(Banks),Public
35) The quality of being able to be reached- Accessibility
36) Win Win Marketing
37) Gender comes under- Demographic environment
38) Personality Advertisement - a kind of associative group
39) Barter is an Exchange (without money)
40) Which one is marketing channel - Retail outlet
41) for exchange 2 people for market 3 people
42) Idea screening is a stage of screening of idea
43) Credit card - Target group -Individual with taxable income
44) Marketing =long term selling =short term
45) Purpose of segmentation -identify the difference of behavior
46) Service durable nahi perishable hoti hai
47) Commoditization - Goods are treated as a comodity on price
48) supply> Demand =buyers market
49) Displaying important information- Labelling
50) MRTP =Monopolistic and restrictive trade practice
2018 questons from following topics
1. Market space
2. Social marketing
3. Marketing myopia
4. Premium pricing
5. Multilevel marketing
6. No loyality - switchers
7. Brand extension
8. AIda A stands
9. Adam smith
10.TV channels TV ts comes under which advertising - mass advertising
11. Same product or same service - industry competition
12. Synchro marketing
13. Market size evaluate
14. Pestel - p stands
15. Maturity stage in PLC - peak sales
16. Which one is not in introduction stage- more sales
17. Penetrating pricing
18. Positioning
19. Psychographic segment
20. Cognitive dissonance occur
21. Market development
22. Marketing strategy
23. Brand recognition
24. Road shows events comes under which advertising-
25. Information advertising
26. Captive product pricing
27. Cloud marketing
28. Negative demand
29. Mass marketing opp
30. Swot internal factors
31. Target market
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