hi friends,
MARKETING MANAGEMENT
Introduction to marketing; concepts, marketing environment; segmentation, targeting &
positioning, marketing mix (4Ps, 7Ps, etc.), Marketing Research, PLC, New product
development process, pricing, pricing methods, promotion basics, promotion methods &
strategies, Demand forecasting.
PRODUCT MANAGEMENT
Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG matrix,
and its applications, Product planning, new product development process, Innovation and
Creativity, product testing, product placement & commercialization.
SALES
Personal Selling, selling processes, types of the sales organization, Sales forecasting, sales
strategies, sales force incentive plans, sales promotion, and its objectives, sales monitoring,
sales reporting, motivating the sales force, Advertising, PR.
RETAIL MARKETING
Retail marketing and retail management, strategic retail marketing, retail marketing mix,
CRM and retail marketing, CBB & retail marketing , Retail location, retail store operations,
retail organizations & structure, SCM , Retail pricing and promotional pricing, retail branding
strategies, store & non-store brands, merchandising and warehousing, global retailing,
modern trade and new trends in retailing.
SERVICES MARKETING
Services, nature, service product & pricing, service positioning, CRM and services, CBB and
services marketing, promoting & services , MIS, service processes, service distribution,
employees (people) and services marketing, Customer relationship management (CRM),
internet marketing, Social Media Optimisation (SMO), Social Media Marketing (SMM) and
Search Engine Optimization (SEO).
BRAND MANAGEMENT
Introduction to brands and brand management, brand research and brand equity, branding
for different product categories, branding & differentiation, brand image, brand element and
brand association, Brand equity measurement, competitive analysis, brand positioning,
brand hierarchies, CBBE (Customer-based brand equity), Branding & IMC, branding and
marketing mix, branding and product mix, brand attributes, branding and
segmentation,brand strategies, brand image and awareness, brand equity systems, brand
value, brand extensions.
CONSUMER BUYING BEHAVIOUR & INTEGRATED MARKETING COMMUNICATIONS
consumer personality & brand personality, buying influences, buying process, factors
influencing buying decisions, models of buying behavior, post-purchase behavior. Marketing
research, methods, data collection techniques, sources of secondary data for marketing
decisions, IMC definition, elements, IMC and brand communication process, role of
advertising in branding process BTL, OOH, etc., promotions in IMC – consumer, trade sales,
co-branding, in-branding, etc., packaging and labeling in IMC, PR.Consumer Protection in
India: List of Consumer Rights.Consumer Protection Act,1986.
ADVANCED MARKETING TECHNIQUES
Global marketing, Strategic Marketing Process, value chain, value creation. Nature & scope
of rural markets, marketing to cooperatives, channels of distribution in rural India.Inbound
marketing, reverse marketing, up-selling, down-selling and cross-selling techniques, CSR.
first of all we need to clear with syllabus for the exam.i hope the following syllabus covers the maximum topics for our exam.plz feel free to give ur valuable suggestions and inputs to go forward, comment ur feedback on this post.
I WISH U GOOD LUCK AND KICK START UR PREPARATION
MARKETING MANAGEMENT
Introduction to marketing; concepts, marketing environment; segmentation, targeting &
positioning, marketing mix (4Ps, 7Ps, etc.), Marketing Research, PLC, New product
development process, pricing, pricing methods, promotion basics, promotion methods &
strategies, Demand forecasting.
PRODUCT MANAGEMENT
Product Life Cycle, levels of a product, product mix, product portfolio decisions, BCG matrix,
and its applications, Product planning, new product development process, Innovation and
Creativity, product testing, product placement & commercialization.
SALES
Personal Selling, selling processes, types of the sales organization, Sales forecasting, sales
strategies, sales force incentive plans, sales promotion, and its objectives, sales monitoring,
sales reporting, motivating the sales force, Advertising, PR.
RETAIL MARKETING
Retail marketing and retail management, strategic retail marketing, retail marketing mix,
CRM and retail marketing, CBB & retail marketing , Retail location, retail store operations,
retail organizations & structure, SCM , Retail pricing and promotional pricing, retail branding
strategies, store & non-store brands, merchandising and warehousing, global retailing,
modern trade and new trends in retailing.
SERVICES MARKETING
Services, nature, service product & pricing, service positioning, CRM and services, CBB and
services marketing, promoting & services , MIS, service processes, service distribution,
employees (people) and services marketing, Customer relationship management (CRM),
internet marketing, Social Media Optimisation (SMO), Social Media Marketing (SMM) and
Search Engine Optimization (SEO).
BRAND MANAGEMENT
Introduction to brands and brand management, brand research and brand equity, branding
for different product categories, branding & differentiation, brand image, brand element and
brand association, Brand equity measurement, competitive analysis, brand positioning,
brand hierarchies, CBBE (Customer-based brand equity), Branding & IMC, branding and
marketing mix, branding and product mix, brand attributes, branding and
segmentation,brand strategies, brand image and awareness, brand equity systems, brand
value, brand extensions.
CONSUMER BUYING BEHAVIOUR & INTEGRATED MARKETING COMMUNICATIONS
consumer personality & brand personality, buying influences, buying process, factors
influencing buying decisions, models of buying behavior, post-purchase behavior. Marketing
research, methods, data collection techniques, sources of secondary data for marketing
decisions, IMC definition, elements, IMC and brand communication process, role of
advertising in branding process BTL, OOH, etc., promotions in IMC – consumer, trade sales,
co-branding, in-branding, etc., packaging and labeling in IMC, PR.Consumer Protection in
India: List of Consumer Rights.Consumer Protection Act,1986.
ADVANCED MARKETING TECHNIQUES
Global marketing, Strategic Marketing Process, value chain, value creation. Nature & scope
of rural markets, marketing to cooperatives, channels of distribution in rural India.Inbound
marketing, reverse marketing, up-selling, down-selling and cross-selling techniques, CSR.
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